Projection-based AR for cultural spaces

Digital experiences that live in physical space.

Spectaria turns rooms, walls, and objects into projected, interactive cultural experiences. Calibrated Pro-Cam units map the space, Spectaria Studio lets teams author and publish content, and aggregated analytics help understand visitor engagement — for shared, accessible experiences embedded in the visit.

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Projection mapped to the room Physical interaction beside artworks Anonymous aggregated insights

Positioning

Cultural mediation · projection AR · physical interaction · aggregated analytics

The system

One platform to author, operate and measure spatial experiences.

Spectaria brings hardware, software and operations together in a platform for designing, installing and evolving projected spatial experiences. Cultural teams keep editorial control; the platform provides the technical layer, management tools and measurement.

System diagram showing Spectaria Studio, Spectaria Manager, the Pro-Cam Unit, the M3 Plate, anonymous NFC wristbands and aggregated Spectaria Indicators connected to an interactive spatial museum experience — Hardware, authoring, physical interaction and indicators operating as one reusable spatial mediation platform.

HARDWARE

Pro-Cam units

Projection, camera and compute in one calibrated room unit. Ceiling, wall or dedicated-mount installation, Ethernet networking and stable operation in exhibition settings.

SOFTWARE

Spectaria Studio

A web-based authoring tool to create, schedule and manage projected experiences — reusable across rooms and adaptable to new exhibitions.

OPERATIONS

Analytics & fleet

Aggregated indicators for sessions, engagement, preferences and the operational status of every unit, designed for privacy and continuous learning.

Experience layer

From a static wall to spatial interpretation.

Spectaria enriches the physical visit with projected layers around the artwork: context, details, stories and choices controlled from the room through the M3 Plate.

Before and after museum wall illustration showing a conventional artwork label on one side and Spectaria projected contextual interpretation around the same artwork with an M3 Plate on the other side — The Pro-Cam remains part of the infrastructure; the visitor experiences the room, the artwork and the physical interaction surface.

Hardware

Built for installations that evolve.

Two pieces of purpose-built hardware: the unit that projects and observes the room, and the physical control surface that can move with evolving artworks, routes and exhibitions.

PRO-CAM UNIT

Spectaria Pro-Cam

The core of the experience. Projection, computer vision and onboard compute in a unit designed for field calibration and reliable interaction in real rooms.

Projector + camera + compute Field calibration USB-C · USB-A · Ethernet Ceiling or desk mount

Spectaria Pro-Cam unit for interactive museums, showing projection lens, computer-vision camera and connection ports

PRO-CAM // ¾ VIEW

CONTROL SURFACE

Spectaria Plate M3

A physical control surface placed near an artwork or route, letting visitors navigate options with three buttons and associate a session through NFC. Interaction stays in the space, next to the content.

Previous · Select · Next NFC tap zone Status LEDs Wall-mounted, indoor 2× AAA

Spectaria Plate M3 physical interaction plate for museums with NFC tap zone and Previous, Select and Next buttons

PLATE M3 // FRONT

Software

Author once. Adapt to each room.

Spectaria Studio is where an experience is authored, scheduled and monitored on a calibrated model of the real room — with reusable blocks, operational state and usage indicators.

Visual authoringLay out surfaces, interaction zones, artworks and projected content on a calibrated model of the space.

SchedulingSchedule scenes by hour, day, room or exhibition, reducing technical reconfiguration on site.

Reusable blocksBuild with interaction blocks that can move across new rooms, exhibitions and visitor routes.

Usage analyticsTrack sessions, dwell time, engagement and fleet status through aggregated indicators.

spectaria studio — atrium RUNTIME

Scenes Atrium / main Gallery 2 Entrance Workshop

WALL · NORTH

128Sessions today

12mAvg. dwell

03Units live

Use cases

For museums, heritage and spaces where people gather.

Spectaria makes digital content visible, spatial and shareable while keeping visitors physically present in the cultural environment.

Museums & heritage

Reveal interpretive layers, direct attention between nearby works and turn cultural mediation into a spatial experience.

Exhibitions & brand spaces

Create memorable, measurable and reusable projected installations for temporary exhibitions, interpretation centres and brand spaces.

Education & training

Bring abstract information onto physical surfaces and support group learning, discussion and guided exploration.

Visitor journey

A shared experience from arrival to insight.

The visit remains physical and social: anonymous sessions, interaction beside the artwork, projected interpretation on the wall, and aggregated indicators after the experience.

Five-step Spectaria visitor journey showing arrival with an anonymous NFC wristband, approach to an artwork, interaction with the M3 Plate, projection-based spatial exploration and aggregated insights

Welcome

The visitor receives an anonymous NFC session object at reception.

Approach

The experience is discovered in the room, beside the physical artwork.

Interact

The M3 Plate lets visitors tap, choose and navigate without needing a phone or headset.

Explore

Projected layers on the wall reveal contextual content and guided interpretation.

Learn

The museum receives aggregated indicators about use, engagement and content performance.

Privacy & analytics

Useful museum insights without personal data.

Spectaria is designed around anonymous sessions and aggregated indicators. The goal is to help cultural teams improve experiences while protecting the visitor’s privacy.

Privacy and analytics illustration showing anonymous interaction sources flowing into aggregated museum insight dashboards without personal identifiers — Anonymous by design: session-level interaction is combined into aggregated indicators, not personal profiles.

First step

Start with a guided demo.

A guided demo or pilot in one room validates visitor response, spatial fit, daily operations and content flexibility before scaling to more rooms, exhibitions or institutions.

Request a demo hello@spectaria.com